When you get down to the nitty, gritty of it – the end-goal is always about keeping your customer happy. Your “happiness goal” would be comparative to say, that of an ANC Comrade with a tender, a chubby Asian kid with a Big Mac, or a Vegan with a slab of tofu…I could go on with these horrible stereotype similes for a while – but I think my point is made. Customer is king when it comes to a service industry such as ours. And no matter how painful your beloved customer is, it’s all about catering to their needs – but all within reason.
In my opinion, the only thing that is worse than bad customer service, is a company that over-compensates, promises you the world and only delivers an impoverished third-world country. In fact, this may be worse, because your expectations have been build up and in the end, the delivery is just a let-down. And nobody likes a let-down. Unfortunately bad news travels fast, much faster than anything good. To add to this, it takes countless years to build up a good reputation and just one or two bad customer experiences to tarnish all your hard work. According to Unilever South Africa Customer Service stats, it takes 12 positive customer experiences to make up for just one bad experience. Ouch.
So what are ya gonna do? When your client comes in for their first meeting, and I’m pretty sure this applies to most industries…we recommend you follow these steps:
1. Ensure you listen carefully.
2. Do some research on the client beforehand if possible.
3. Always take notes.
4. Always ask questions if you are unsure of what the client means.
5. Speak up if you know a client request cannot be met.
6. Use examples to illustrate a point more easily.
7. Always keep it professional, no lewd remarks or personal marketing.
8. Don’t ever talk over people, wait your turn dammit.
9. Watch your body language – it’s all about eye contact.
10.Work on your hand shake, make sure it leaves a great first impression.
The Webhouse Group is a successful business with a vast client base, in operation for over 10 years now. We pride ourselves on ensuring our clients are treated with respect, humility and offered the right amount of guidance where needed. We acknowledge that IT is not a field that is particularly interesting or engaging for most people, that the ins and outs and technicalities of this field appear complicated to many. Therefore, it is our job to best explain our products clearly and concisely, without making our clients feel like a huge ignoramus.
Customer service is an entire experience, not just a formality. These are the people you rely on to make your business a success, to spread your name in good faith and keep coming back for more if they have received what they have been promised. Oh, and having some “people skills” also helps. If you aren’t good with people, I got nothin’ for ya.
For graphic designers and web and software developers alike you will know that when i’m talking “responsive” I’m not just talking about poking someone sitting next to you on the train who looks like they may be slipping into a coma, in hope of a response. No, I am talking about something a little more complex, but in today’s technological age, very necessary.
So first thing’s first – what exactly does “responsive” mean when talking about it from a web design point of view? Very simply it means that a webpage will adjust to the screen size of the device you are viewing it on. Responsive web design is the future and if your website is not being designed on a responsive grid, smack your web design team up side the head…or alternatively find another company that offers this service, like the Webhouse group 🙂
If I had to get a little more technical I would tell you that most, if not all, websites today are being build with HTML 5, which in itself is designed to improve support of various multimedia platforms – ensuring websites are consistently understood by computers and the myriad of devices available today.
To be honest, if your website is not being build with HTML 5 capabilities, you are wasting your time. The world is moving forward far too quickly to not keep up with these kinds of technological advances and you will be left behind in the dust-bowl of Earth while the rest of us live it up on Elysium, sipping on anti-aging cocktails.
But this doesn’t mean that a responsive website will just happen on its own because it has been build with HTML 5. It’s up to your design and development team to make the magic happen and it all starts with a template made up of flexible grids and layouts that allow a webpage to adjust accordingly. Along with, responsive websites are designed with the intelligent use of CSS3 media queries. Now this might sound complex, but all it really means is that a “style sheet” is designed especially for different devices so that things like page orientation, page width and height font and colour are always consistent across all devices. Ultimately, these responsive grids eliminate the need for a different design and development phase for each new gadget that comes out on the market thanks to a lot of “healthy” competition between major brands.
Admittedly, responsive web design can be a time consuming process, but it’s worth all the effort in the end. With a committed and innovative team you can make something extraordinary out of your website rather than something dated and dull.
We have Ethan Marcotte to thank as the father of responsive web design, see his top 20 picks on the most fabulously flexible responsive sites around, very interesting indeed!
Ever heard of an exabyte? If you are somewhat an online fundi or just have an in-depth general knowledge then you will know that an exabyte is a really, really long number – something like a gigabyte, except a billion times longer. In numerical terms, an exabyte is known as being one quintillion (how amazing is this word?) bytes long and looks like this: 1000000000000000000 B.
So what does this have to do with Search Engine Optimisation (SEO)?
The point I’m trying to drive home is that the internet is an incredibly massive place that stores an incomprehensible amount of information recorded in exabytes. To put it into perspective: Data Scientist Kirk Borne explains that the amount of data generated from the dawn of time up to 2002 is recorded around the five exabyte mark. As this big data phenomenon took off, the numbers have become mind blowing. In 2011, it took about two days for the world to create the same five exabytes of data that it took humans eons to generate. In 2013, it took the world just 10 minutes to create five exabytes!
The above paragraph illustrates the importance of SEO in that the internet is a huge place and if your website has not been through rigorous SEO treatment, it is very likely to become sucked into a big black hole of information and rendered insignificant.
SEO is made up three important factors: content, keywords and competitors. It is a process where one edits their website content to a state where major search engines, namely Google, will pick it up. In this instance, content is king..
Most SEO processes are organic, ie: you cannot pay Google to rank your website at number one on a search list. Organic SEO entails constructing and amending your website content so that it will be picked up by major search engines using a clever selection of keywords, meta-tags and descriptions, incoming and outgoing links as well as intelligent URL and webpage architecture.
As per the Google SEO guide, here are some important tips to help with your SEO campaign:
1. Create unique, accurate page titles
2. Make good use of meta tag descriptions
3. Improve the structure of your webpage URLs
4. Make your site easier to navigate
5. Offer quality content and services
6. Write better anchor / link text
7. Optimise your use of images
8. Use heading tags appropriately
9. Make effective use of “robots.txt”
10. Notify Google if your site is a mobile site
The Webhouse Group offers stringent SEO processes when constructing and quality checking our client’s websites and realise that in this technological age it is a vital part of the package we offer.
Thanks for taking the time to read this and hope this post has helped you to understand the basics and importance of SEO.
Website development is our sweet spot. We offer custom-designed, responsive and dynamic website development and have acquired a large client base that spans an array of industries.
Our team is comprised of a bunch of techno-geeks, brainiac developers, ingenious graphic designers, a word-savvy in-house copywriter and sassy sales staff. Our head design and development centre is based in Durban, South Africa – and we are now concentrating on, among other things, world domination by opening a full city office in Perth as well as further sales offices based Cape Town, Melbourne and New Zealand.
To add to this, we offer online support by developing your website on our very own, custom-designed Content Management Engine (CME), known as iLink 247. We are also able to teach you the ins and outs of our CME so that can edit your own website from the comfort of your luxurious corner office / standard desk chair / living room couch / bedroom floor / park bench / local train (you get the point).
We pride ourselves on being passionate about web development, innovative in all our ideas, processes and designs and believe that being online is the future – no matter the size or scope of your business, having an “online identity” can set you apart from the rest.
- Important Factors to Consider Before Hiring Web Development Company? (phpmaestromanish.wordpress.com)