The Google Adwords campaign is an opportunity to use the vastness of the internet as a platform to spread the word about your business. And let’s be honest, who isn’t on the internet these days? It’s our first port-of-call for most things, especially when searching for a company that will fulfil a need your own business may have.
Just recently Webhouse has discovered the beauty of Adwords and in the space of a month, we have received four online enquiries thus far. Now this may seem like a marginal amount of enquiries when you look at the scope of the internet – but this is just the beginning, and these baby steps are a great start for us. The campaign itself takes some fine consideration and attention to detail when setting up – and the importance of geo-targetting, dividing your keywords into specific groups and using groups of negative keywords cannot be stressed enough. Taking the time to put some real thought into the set up of your Adwords campaign can really go a long way to ensuring you receive that bang for your buck.
If you are a stranger to Google Adwords, I will break it down for you…Adwords is paid online advertising for your business. The Adwords campaign works off a system of keywords so that when an end-user sits at their computer and types in a search query on Google, using a random set of keywords, your business’s ad will hopefully show up in amongst Google’s returned search results. Your ad will most likely relate to that person’s query as the keywords you have entered into your Adwords campaign should line up with what your business offers. So basically, you are selling your keywords, and not really the “ad” per se. Within the campaign you can set individual bidding amounts to each keyword, while Google also recommends good bidding amounts according to how other ads / keywords similar to yours are performing (what would we go without Google, seriously?).
The great news is that you only pay when someone clicks on your ad (hence the term pay-per-click advertising), you are able to set your own daily and monthly budget and there is no minimum. The only catch though is that the more money you are willing to spend, the better visibility your ad will receive. Remember how I talked about the scope of the internet previously? Well, there are hundreds of thousands of other ads floating within the “googlesphere”, so the competition is pretty fierce.
Google Adwords is a great way to get your business the exposure it needs, and the money you spend monthly on your ad can be made back in no time, and then some. Unfortunately the world we live in today thrives off the adage – you have to “spend money to make money” – and this couldn’t be more appropriate when it comes to Adwords. But it really doesn’t have to be an exorbitant amount! You can start small – baby steps – and keep track of your budget daily.
At Webhouse we offer the service of setting up an Adwords campaign for you (thoroughly and correctly) as well as weekly management of your campaign. You tell us your budget and we will try our very best to make a valuable return on your investment. There is also no need to sign into any sort of contract – we are able to run your campaign on a month-to-month basis.
Add to your business by launching it into the “Googlesphere” – contact us at Webhouse for more information on one of these campaigns: firstname.lastname@example.org or email@example.com.